My path
I started as a computer engineer and spent many years as a software engineer in the United States and Canada. In 2011, I began building my own digital businesses, and I’ve been building ever since.
Over fifteen years I’ve founded seven startups across mobile and web apps, SaaS, marketing technology and services for local businesses. I’ve built products from zero to one, managed P&Ls, and hired and led product, engineering and mobile teams.
Much of my work has focused on one idea: helping traditional service businesses, from mortgage brokers and realtors to financial advisors and trades, transform into modern digital businesses with a strong online presence and steady growth.
What I’m building now
Of the seven startups I’ve built, these are the three I’m actively running today.
Digital marketing
A Canadian digital marketing agency dedicated to mortgage professionals. It helps brokers and agents across Canada build their online presence with websites, SEO, social media, paid advertising, lead generation and automation.
Visit superkreatives.caMortgages
A digital-first mortgage company based in Ottawa, serving homebuyers and homeowners across Ontario, from first-time buyers to refinancing, HELOCs and reverse mortgages, with a fully online application.
Visit borrowise.caDirectory
Canada’s regulator-verified mortgage directory. Borrowers can search licence-verified mortgage agents by city, language and situation, free and with no paid placement.
Visit findmortgageagent.caExpertise
Hiring, developing and leading product, engineering and mobile teams, and building consensus between technology and business.
Shaping product vision and strategy, prioritizing roadmaps and designing for the whole user journey.
Turning traditional service businesses into digital ones, with a brand, online presence and systems that scale.
Content distribution, paid and organic marketing, and lead generation systems that bring in steady business.
CRMs, ERPs, email and workflow automation that free people to focus on the work that matters.
Managing P&Ls for business units and building companies that are sustainable, not just exciting.
How I think about business
“Don’t digitize — transform.”
“Exits aren’t the goal. Solving problems is.”
“Smart automation amplifies people. It doesn’t replace them.”
“The future belongs to those who blend technology with human wisdom.”
Where both worlds meet
Long days, big decisions and the feeling that everyone is looking to you. I’ve lived it for fifteen years. That’s why I bring calm, mind and energy work to entrepreneurs and leaders.