Digital Entrepreneur & Business Transformation Specialist
For nearly two decades, I’ve specialized in transforming traditional service businesses into digital powerhouses with strong online presence and consistent lead generation systems.
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About Me
Jasdeep Malhotra
With nearly 20 years in the digital space, I’ve founded 7 startups across various industries and transformed countless traditional businesses into digital powerhouses. My entrepreneurial journey began when I recognized the gap between established service professionals and the digital ecosystem they needed to thrive.
I combine technical expertise with strategic business acumen to build digital systems that solve real problems. Whether transforming an existing business or creating a venture from scratch, I focus on sustainable growth, operational excellence, and powerful digital brand development.
My Ventures and Transformation
A portfolio of successful digital businesses I’ve founded and service businesses I’ve transformed.
Business Transformation Success Stories
Kreateable crafts AI-powered logos, white-label designs & razor-sharp branding. We merge smart tech with aesthetics to deliver scroll-stopping designs for next-gen businesses. Fast. Scalable. On-brand.
SuperKreatives offers innovative digital marketing solutions personalized to mortgage brokers and agents. Our expertise in Canada mortgage marketing ensures improved visibility, client acquisition.
At Borrowise, we recognize that every homeowner’s journey is unique. Our team of dedicated Ontario mortgage brokers listens to your needs, helping you explore various mortgage options.
fundeseeks: Fundseeks began as an idea—to empower emerging entrepreneurs by providing comprehensive support, including expert consultations, access to diverse investors and funding programs, ready-to-use pitch deck templates, and dedicated investor outreach services.
Realtors Growth provides tailored digital marketing for realtors, boosting visibility, client acquisition, and online performance with real estate expertise.
20+ years, 7 startups 500+ transformations the complete digital transformation playbook
90% of businesses do digital transformation backwards.
They add tools without strategy. Websites without user journeys. Social media without purpose.
The 3 fatal mistakes:
Surface changes (pretty websites that don't convert)
Tool-first thinking (CRM without process optimization)
Brand disconnection (digital presence ≠ business values)
The fix: Amplify existing expertise through intelligent systems. Don't digitize—transform.
"Why 7 startups instead of one big exit?"
Because exits aren't the goal solving problems is.
The journey:
Startups 1-2: Learn to fail fast
Startups 3-4: Master market fit
Startups 5-7: Perfect team building
Kreateable democratized design for small businesses.
Superkreative revolutionized mortgage broker marketing.
Borrowise transformed homebuying journeys.
Each solved real problems for underserved markets.
After hiring 200+ product professionals, here's the secret:
Don't hire for experience. Hire for the SHIP framework:
Stakeholder alignment across global teams
Hands-on leadership (they understand the craft)
Iterative problem-solving mindset
Passion for customer delight
The reality: Best performers obsess over complete user journeys, not just features.
A 3-person plumbing company generates 50+ qualified leads monthly.
Setup time: 30 minutes.
The system:
Document expertise solving real problems
Share where prospects already hang out
Automate qualification
Nurture before selling
Example: Financial advisor went from 5 clients/year to 2/month sharing "5-minute financial health checks."
Pure value = qualified prospects reaching out.
The mortgage broker worked 70 hours/week. Now works 45 hours serving 3x clients.
The PACE method:
Process mapping
Automation identification
Customer experience enhancement
Employee empowerment
Result at Borrowise: Automated intake, docs, updates. Loan officers spend more time counseling, less on paperwork.
Smart automation amplifies humans—doesn't replace them.
A Toronto architecture firm landed a Vancouver project. Never met a client in person.
The trust-first scaling:
Digital authority beyond local markets
Virtual relationship systems
Standardized excellence
Cultural adaptation
They showcased problem-solving methodology, not just pretty buildings. Clients chose approach over proximity.
Traditional business + digital reach = unlimited growth.
Two mortgage brokers launched same week:
One focused on interest rates
Other focused on emotional homebuying journey
Guess who 10x'd their business?
The DELIGHT framework:
Discovery: How they find you
Evaluation: How they assess fit
Learning: How you educate
Interaction: Service delivery
Growth: Advocacy creation
Happiness: Relationship maintenance
Transformation: Their end result
Map emotional states, not just processes.
Unit economics reveal everything.
Track these metrics:
Revenue per client (not just total revenue)
Client lifetime value
Cost per acquisition
Cash flow predictability
Digital transformation impact: Lead generation systems often reduce acquisition costs by 60% while improving lead quality.
Know your numbers. Transform your outcomes.
Managing international stakeholders requires the ALIGN method:
Assumptions made explicit
Language that translates
Incentives aligned
Goals clearly defined
Navigation systems built
Rule: Invest 2x more time in alignment than you think necessary. Upfront investment pays dividends in execution.
Best tech feels invisible to users while transforming operations.
My selection criteria:
Enhances (doesn't complicate) workflows
Integrates with existing systems
Scales with business growth
Has strong support ecosystem
The starter stack:
CRM + Marketing automation + Project management + Analytics + Communication tools.
Introduce gradually. Train thoroughly. Measure continuously.
Three waves coming:
AI-augmented services
Hyper-personalized experiences
Predictive business operations
The opportunity: Established businesses with deep expertise + digital systems = market dominance.
Future belongs to companies blending tech capability with human wisdom.
My Expertise
Specializing in transforming traditional service businesses into digital powerhouses while also building successful pure-digital ventures from the ground up.
Digital Business Transformation Specialist
My primary focus is bridging the gap between traditional service businesses and the digital world. I transform physical businesses by creating powerful online identities, implementing lead generation systems, and establishing strong digital brands—all while preserving the core values that make each business unique.
Industry Experience
- Financial Advisors & Wealth Management
- Mortgage Brokers & Lenders
- Architecture & Design Firms
- Real Estate Professionals & Agencies
- Professional Service Providers
- Trade Services (Plumbing, Electrical, etc.)
Transformation Results
- Powerful Brand Identity & Positioning
- Automated Lead Generation Systems
- Higher-Quality Client Acquisition
- Streamlined Business Operations
- Expanded Market Reach & Visibility
- Scalable Business Models & Systems
End-to-End Digital Transformation Process
Brand Creation
Developing distinctive brand identities that resonate with target audiences and set businesses apart from competitors.
Content Distribution
Creating and distributing high-value content that establishes authority and attracts ideal clients.
Lead Generation
Implementing effective systems to consistently attract and qualify prospective clients.
Operations Automation
Streamlining business processes with CRMs, ERPs, email systems, and other operational tools.
Customer Experience
Enhancing service delivery with newsletter systems, social strategies, customer service, and live chat.
Scaling Systems
Establishing standardized processes and scaling mechanisms to support sustainable business growth.
500 + business transformed digitally
01
Leadership
Hire and develop talent, Managing PM, engineering and mobile teams
02
Product Management:
0 to 1 Product, Vision and strategy definition, stakeholder alignment, roadmap/priorities/trade-offs/ship
03
Finance management
P&L management for BUs.
04
Large teams:
Ability to drive consensus across diverse, global technology and business stakeholders. Own complex, multi-faceted, open-ended problems and drive them to completion.
05
User experience
Passion for customer delight and user journey from product discovery to experience put above in a set of boxes
06
Specialize in
Mobile & Web Apps. Enterprise, SaaS Products, MarTech, AdTech, local business, small business
My Ventures and Transformation
7+
Startup Founded
20+
Years of Experience
50+
Businesses Transformed
$XX
Million Generated
$XX
Successful Exits
Get in Touch
Let's discuss how we can work together on your next venture.
Contact Details
Phone Number
613 413 2904
jas@jasdeepmalhotra.com
Address
The Bayview Yards 7 Bayview Station Rd Ottawa, ON K1Y 2C5
I was nervous about buying my first home, but their team made the experience smooth and manageable with their patient .